Between 14 and 17 October, DRUTEX took part in SAIE, the International Construction Trade Fair in Bologna. The exhibition displaying the latest trends in construction and architecture, took place for the 51st time, but this year it showed its new face as SAIE Smart House.
SAIE is one of the most prestigious exhibitions in construction industry in Italy. Each year it hosts thousands of companies that showcase their innovative products and exchange their experiences. In the last year edition, almost 100 thousand visitors took part, and this year exhibition attracted even bigger crowds of public interested in the event. DRUTEX, the leader in the European woodwork market, could not miss such an occasion. Especially that SAIE’s mission is to promote modern design and sustainable construction, and Italian market is one of the key export markets.
Through intensive marketing activity, DRUTEX has been investing in brand recognition in Italy, which has led to an increasing interest in the company products among Italian clients. It is significant that DRUTEX advertising campaign for the Italian market features world-class footballers, i.e. ex Juventus Turin player and the Italian football icon – Andrea Pirlo, and Jakub Błaszczykowski, currently playing for the Italian Fiorentina, as well as the captain of the German Bayern Munich, Philipp Lahm. The campaign that has been run for two years on TV, in the press, Internet and the radio, has strengthened DRUTEX position in Italy. DRUTEX presence at SAIE exhibition was another opportunity to present the company to Italian partners and to emphasize the importance of the Italian market for the company strategy.
At the 100-meter stand, the company presented its flag products. The visitors were particularly interested in the new lift and slide door system IGLO-HS, and the wood and aluminum system DOULINE. PVC woodwork in Iglo Energy system, which has become the company export hit, also enjoyed huge popularity. Italians gave a lot of attention to the modern solutions, aesthetic qualities and details that made a huge impression on them. The Italian Minister of Environmental Protection was a special guest at DRUTEX stand. He extended his congratulations to President Leszek Gierszewski and he expressed his appreciation for the company products and stand.
„SAIE is a great opportunity to establish and strengthen contacts with the Italian trade partners. It is also a great platform for presenting our products and innovative solutions. This year edition was a very positive surprise as for the number and interest of visitors. It was a special edition of the exhibition and it won’t be an exaggeration to say that it turned out to be one of the best we have taken part in. There is every chance that it will result in promising cooperation and prestigious executions in Italy” – says Rafał Gierszewski, Sales Director at DRUTEX S.A.