Drutex SA was awarded the Superbrands title for the sixth time in a row. This distinction is awarded to the strongest brands in Poland.
Drutex SA has been one of the most recognisable Polish brands for many years, constantly maintaining the trust of customers and business partners. This strong position is confirmed by the Superbrands title awarded to the company for the sixth time in a row.
This year, 2000 companies took part in the fourteenth Polish edition of this survey. The winners were selected by experts from the Lewiatan Confederation, the most influential Polish business organisation representing the interests of employers in Poland and the European Union. These are brands that enjoy the greatest recognition and reputation, and also have successes on the national and international arena in individual industry sectors.
During the study, experts assessed the market position of the brand in Poland, the quality of products or services, the quality of Business to Business (B2B) relations as well as innovation and Corporate Social Responsibility (CSR) activities. They also considered the dynamic development of the brand on the Polish market and its strength compared to other companies within the category.
We've been building our market position, credibility and trust for 35 years. The quality of products as well as relations with business partners and supporting the local community are our priorities. Careful care of these elements allows us to successfully build the position of the brand both in Poland and in other European countries. The award in the Superbrands survey is proof for us that our efforts are noticed and appreciated in the business environment.” Adam Leik, Marketing Director, Drutex SA.
The Superbrands organisation has been awarding the strongest and most trusted brands in the world for 25 years. The organisation conducts its research in over 90 countries, selecting winners in individual market sectors and presenting their success stories which inspires other companies.
Last year Drutex SA was awarded the Superbrands title in the category of "windows, doors, fences, gates, locks". The choice was then made by consumers in a survey conducted by the ARC Rynek i Opinia Research Institute, with additional input from experts.
The Superbrands Awards Gala will be held in September this year in Warsaw.