During last week Made Expo in Milan, DRUTEX presented its product offer and the most important current novelties. The presence of the biggest Polish producer at the trade fair in Italy was dignified with the biggest star of Italian football, this year winner of the Player of the Year title, Andrea Pirlo, who has been the brand ambassador since March 2014.
The International Construction and Architecture Fair – MADE Expo that takes place in Milan, is the most prestigious event in the industry. It is one of the biggest construction trade fairs in Europe; in the previous edition, more than 1700 exhibitors took part, representing more than 40 countries. DRUTEX brand has participated for the third time in a row and yet again, it is a great opportunity for the company to present its novelties and to establish contacts with the company partners. The presence of Andrea Pirlo additionally incentivized visitors to come to DRUTEX stand, highlighting the company prestige, strength and credibility in the eyes of Italian partners. Pirlo’s arrival raised great interest of the visitors, competitors and the media in Italy. Andrea Pirlo, who spent about an hour at the stand, answered journalists’ questions, expressing his satisfaction with the cooperation with the biggest European window producer.
„Italian market is one of our biggest export directions. We observe a huge potential in Italy, and our offer complies with the demands and expectations of the Clients, which is confirmed by the two-, and even three-digit sales increase in Italy. I am convinced that the presence at the most important trade fair will give us an opportunity to strengthen our position on Italian market and to prove our competitive advantage to our partners. This year we invited the ambassador of our brand, Andrea Pirlo, who has been cooperating with us since last year. We ally with the best ones, which is why the presence of the best Italian footballer in our team comes as no surprise. – says Rafał Gierszewski, Sales Director at DRUTEX S.A.
At the trade fair DRUTEX presented a wide range of novelties and cutting-edge solutions from its offer. New products raised particular interest, i.a. the modern IGLO-HS lift and slide system manufactured basing on DRUTEX own technology of 7-chamber profiles, which constitutes a perfect solution for the trendy large-size terrace and balcony glazing. The cutting-edge technology enables to create glazing of maximum surface even up to 6500x2600 mm, which ensures the perfect access to natural light and it facilitates the interior design, maintaining the stability, functionality and lightness of the structural elements. Clients were also attracted by the modern wooden and aluminium Duoline system. The system fulfills the strict requirements of energy-efficient and passive buildings; it also represents an answer to the current Client expectations regarding modern woodwork. The system features a classic, sharp shape of the edges of the aluminium profile, it offers a wide range of shapes (rectangular, trapezium, arches and circles, as well as other non-standard shapes), and the possibility to choose the colour range.
The presented windows are equipped with the world-warmest Swisspacer Ultimate frame from the renowned global Saint-Gobain concern. Windows with the modern frame are an answer to the tightening requirements regarding energy efficiency. Swisspacer Ultimate frame, certified by the Passive House Institute in Darmstadt, has the world-highest Psi (ψ) linear factor coefficient. Owing to its perfect thermal properties, it lowers thermal transmittance for the window by 12%*!
The trade fair in Milan took place between 18-21 March this year.
*According to Saint Gobain data.