Drutex on Effectively Combining Online and Offline Channels at the 15th Polish Joinery Congress

Organized by the Association of Polish Windows and Doors, the event combined inspiring discussions, expert presentations, and the latest industry trends. The fifteenth edition, attended by several hundred participants, took place on May 22–23 in Jachranka near Warsaw. The theme of this year’s Congress was: “The future of the industry – a new era of construction, business, and technology.” The agenda featured four thematic blocks with participation from top industry experts and construction sector representatives.

During the session titled “360 Marketing: How to combine online with offline and harness the power of traditional methods in the digital era?”, Tomasz Szymański took part in the discussion panel “How to combine online with offline to sell more and at better margins?”

Tomasz Szymański is an experienced manager with over 20 years in marketing, sales (B2B, B2C, e-commerce), and business management. As a leader, he focuses on implementing ambitious projects aimed at boosting the global recognition of the Drutex brand and driving digital transformation to strengthen the company’s international position.

“I firmly believe that digitalization doesn’t change the fundamentals of marketing – which remain the same – but rather provides new tools that open up entirely new possibilities for marketing activities.

Today, we can reach customers in near one-to-one mode, personalize offers, analyze data, and optimize actions with a precision that was beyond reach until recently.

Despite this technological revolution, one thing remains key – and even gains importance: a conscious, consistent investment in the brand – in its image, identity, and the values it represents. Paradoxically, the digital era rewards brands that are distinctive, authentic, and consistent – the kind people want to identify with.

At Drutex, we are committed to technological development – but even more so to brand strength and relationships. These are our true differentiators in the market.”

– says Tomasz Szymański, Marketing Director at Drutex S.A.

Drutex is investing in new digital technologies. This year, the company launched a global image campaign online, targeting both B2B and B2C customers, domestically and abroad. The long-term strategy includes expanding digital activities to further strengthen brand recognition and promote new products. Drutex is a pioneer of many initiatives – not only in the window and door market – helping the company maintain its position as a champion in the industry.