23 / 10 / 2023

DRUTEX presenting novelties at the Bari exhibition

DRUTEX took part in one of the biggest construction trade fairs in Italy – SAIE, in Bari. During the event the company showcased a few innovative products from its offer, i.a. this year novelties, Iglo Slide systems and Iglo Energy Alucover window. 

This year’s edition of the trade fair took place between 19 and 21 October at the Exhibition Center in Bari. It featured over 400 exhibitors, and their stands were visited by ca. 26 thousand people. The main theme of the trade fair was design, innovation and energy efficiency. 

The DRUTEX stand, covering over 160 meters at this year’s trade fair, was highly popular with visitors who could learn about PVC and aluminum products, familiar for Italian Clients, as well as product novelties. DRUTEX showcased the modern Iglo Slide system dedicated to patio doors and slide windows, offering usage comfort and perfect practicality in rooms with no possibility to install traditional window and door solutions. What is more, DRUTEX surprised the Clients with a new window solution Iglo Energy Alucover, that is a PVC window with an aluminum clad that is highly popular at the Italian market. It stands out for modern design in line with current architectural trends, and great thermal insulation parameters. 

The SAIE trade fair is a great opportunity for us to present the company product range. The event is renowned among construction experts. The exhibition is very popular with individual investors. For us it was another opportunity to enhance relations with our Clients and to establish new business contacts. This year’s SAIE edition was definitely successful.. – says Paweł Jereczek, sales director in  DRUTEX S.A.

The visitors at DRUTEX stand appreciated the original, innovative solutions, perfectly in line with current market trends. They were delighted with the quality of the presented windows, doors, roller shutters and façade blinds. They were also impressed with the terms of order execution and delivery which, for the Italian market. is 10 days for PVC woodwork and 14 days for aluminum. 

In order to enhance the company presence in Italy and to strengthen DRUTEX image, there has been an advertising campaign of the company on Italian Mediaset Group television since the beginning of October, which is the continuation of the August radio campaign. 

-  The Italian market for ages has been one of our key export destinations. We constantly increase our share in Italy as well as brand and product recognition. The trade fair is one of the  ways to achieve these goals. This year we have initiated the process of showroom branding of our trade partners in Italy, from A to Z. A coherent and elegant design, modern architecture, and execution distinguish the new project, received by our Clients with great enthusiasm. We’re just getting started. – adds Paweł Jereczek. 

All over the world 

This year, apart from the Bari exhibition, DRUTEX presented its offer also at NAHB International Builders’ Show in Las Vegas, one of the most important trade shows in the American market, and at the Munich BAU, a top event in the construction and architecture  industry in the world. The Barcelona Construmat exhibition also proved remarkably fruitful. 

Currently, the company is preparing to take part in more international trade fairs: MadeExpo in Milan (15-18 November) and Home Meeting in Ibiza (24-26 November). 

See also

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