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THE NEW EUROPEAN DRUTEX CAMPAIGN WITH LAHM, PIRLO AND BŁASZCZYKOWSKI
At the beginning of the year DRUTEX presents its new advertising campaign, starring the brand ambassadors Philipp Lahm, Jakub Błaszczykowski and Andrea Pirlo who have been cooperating with the company since 2014. The campaign aims mostly at communicating the advantages of DRUTEX products, strengthening brand recognition and positioning the company as the leader in the industry. The advertisement will be run in media in Poland, Germany and Italy.
The new advertising campaign puts even more emphasis on the competitive advantage of DRUTEX products. The characteristics of the windows are presented in the new release of the advertisement in connection with the individual attributes of each player and the assets characteristic for their nationality, that is: precision (Philipp Lahm), strength (Jakub Błaszczykowski) and elegance (Andrea Pirlo). The project uses a word play, on the hand emphasizing the advantages of DRUTEX windows, on the other hand – identifying the biggest assets of the brand ambassadors.
Each DRUTEX product is tailor-made. Manufactured according to individual order and Clients’ expectations. Drawing from the concept of the previous campaign ‘DRUTEX windows – the Choice of Champions’, the company has presented and launched its continuation that will reflect both products’ functional aspects, as well as the brand advantage. The slogan: ‘Precision, strength and elegance in a window’ will implement the new brand idea claiming that the company windows stand out for uncompromising quality, durability and modern design that responds to current architectural trends and clients’ preferences.
„We want to emphasize that DRUTEX windows is a product for everybody, 100% personalized, tailor-made for Clients’ needs. The windows are available in a wide array of colors, shapes, designs and materials, depending on clients’ needs. However, what our products have in common, and what responds to Clients’ expectations no matter the country where they come from, is high quality, precision, strength and elegance.” - says Adam Leik, marketing director at DRUTEX.
The photos for the new advertising campaign have been taken by one of the most famous and appreciated Italian photographers, Andrea Varani. The first stage of the photo session took place in Malibu and Sri Lanka, and the final photos with the football stars were taken in Milk City Studio in Munich.
The new advertisement will be presented in a few versions, both as layouts basing on individual footballers’ images, as well as group photos.
The integrated ‘Precision, strength and elegance in a window’ campaign will be run in 2016 on European markets.
Agencies from Poland, Germany and Italy have been involved in the campaign, preparing press, outdoor and internet advertising, as well as POS materials. Other creations will be performed during the campaign.