DRUTEX has renewed the cooperation with football icons – Philipp Lahm, Andrea Pirlo and Jakub Błaszczykowski for the next year. The football trio will be again the focal point of the extensive company advertising and PR activities which, apart from Poland, include German and Italian markets.
The three footballers have been endorsing the brand since last year. The comprehensive concept, devised to increase brand recognition, encompasses event activities and the advertising campaign that started last year – ‘DRUTEX – the choice of Champions’.
This year the campaign took off in spring. All activities focus on communication with individual customers who renovate and build their houses; as well as with professionals. Comparing to the previous year, DRUTEX has significantly increased its advertising presence in particular campaign period in all communication channels. The focal point of the campaign is the commercial, used on both TV and the Internet. Follow-up actions encompass all other communication channels, such as the radio and press.
„I am happy to continue the fruitful cooperation with DRUTEX brand. DRUTEX equals innovativeness, dynamic growth and great expertise regarding window and door production. Notwithstanding the industry, we are united by constant pursuit for perfection and focus on success. The core values of the company are quality, reliability and professionalism, and I fully identify with such values” – this is how the football world champion, Philipp Lahm, validates the renewal of cooperation.
Andrea Pirlo expressed his opinion during Made Expo in Milan. The footballer, who was present at DRUTEX stand, said: ‘I am happy to renew the cooperation with DRUTEX brand as a strong partner who aims high – just like me. What I mean is investment in quality and efficiency.’
Jakub Błaszczykowski , the player in Borussia Dortmund and in the Polish national team, is happy to continue cooperation with DRUTEX: ‘I am proud to have become an ambassador of one of the most important companies in our country, a company that is constantly working to be a European leader and to improve its leading position in the industry.’
„We are happy to continue our cooperation with the world star footballers. We have a very optimistic approach to year 2015’, says Adam Leik, Marketing Director at DRUTEX. ‘The three footballers are famous for their absolute precision, quality and reliability, as well as great form. They embark on ambitious challenges which we, at DRUTEX, also set to ourselves and our products.’
DRUTEX has been an active sport patron and partner for many years. The company has supported the I-league DRUTEX-Bytovia Bytów team for 12 years, and we engage in a number of projects and events connected with sport at highest level, such as Gala of „Piłka Nożna” weekly, or Plebiscite for the Best Polish Sportspeople by ‘Przegląd Sportowy’ and TVP. We conduct similar projects abroad. At the end of last year, DRUTEX become a partner of the German Gala ‘Sportsperson of the Year’.