DRUTEX in RAI 1 during the Giro d’Italia broadcast
DRUTEX S.A., one of the leading producers of window and door woodwork in Europe, is launching a promotion in Italy during the Giro d’Italia TV broadcast on RAI 1. The first commercials will be shown on 14 May, and they will be run every day till the end of the race – 28 May.
DRUTEX S.A. for a few years has been a partner of Tour de Pologne – the most important cycling race in Poland and one with some of the highest global rating. DRUTEX also supported the organization of the Nations Race for cyclists who are starting their professional careers.
Now it is time for Giro d’Italia. It is one of the two key cycling races in the world. Each year the best of the best stand on the starting line. It has taken place since 1909. This year’s edition is ongoing. It started on 6 May, and the winner will be known on 28 May. The cyclists will cover 3340 kilometers.
DRUTEX will appear during the TV broadcast on RAI 1. Every day, since 14 May.
- Italy is a very important market for us, and Giro d’Italia is a real celebration for Italians, not just a sports feast but a cyclist one. It is one of the most important events during the year. The absolute top. Hence, our campaign. We will pe present during TV coverage followed each day by millions of Italians, and not only – says Gabriela Gusztyn-Popławska, PR director in DRUTEX.
DRUTEX has been connected with sport for ages. First, it was football and dozens of years of adventure with Bytovia Bytów, when the team came a long way, from local A-class to the backroom to premier league and semi-finals of Poland Cup. Football was also connected with the most recognizable and effective marketing campaign in the company history, run not only in Poland but also in other countries, including Germany and Italy. Top footballers took part in he two-year ‘The Choice of Champions’ campaign : Jakub Błaszczykowski, Andrea Pirlo and Philippe Lahm.
In November and December 2022 DRUTEX was a partner of the TVP match studio during the World Cup in Qatar. This cooperation continues this year for the matches of the Polish national team in qualifications to Euro 2024.
DRUTEX has been also involved in support for Junior speedway for a few years, mainly in Gdansk. This year it is the sponsor of the VIP Motor Lublin – the best speedway team in Poland, with Bartosz Zmarzlik – the current and triple world champion.