Drutex with the Superbrands title
Drutex is among the strongest Polish brands, obtaining for the 7th time in a row the Superbrands title, given by a prestigious international organization with the same name.
For years Drutex has been one of the most recognized Polish brands, trusted by clients and business partners all over the world. The Superbrands title,given by world-famous organization that has been awarding the strongest and most trusted brands worldwide for 25 years, is a confirmation of the position. The research is conducted in over 90 countries, selecting the winners on each market and presenting the story behind their success.
- We are happy with the title, especially that we received it for the 7th time in a row. It is the best confirmation that coherent and consistent development of the Drutex brand position in Poland and globally brings about the right results. Today Drutex stands for top quality and innovation, as well as business reliability. The respondents also appreciated the CSR projects that we have been implementing since the company was set up – says Adam Leik, marketing director at Drutex.
This year, the 15th edition of Superbrands contest, was based on a broad consumer survey conducted among 15 thousand respondents, as well as experts’ opinions from the Brands Council. They evaluated the brand’s market position in Poland, the quality of products or services, the quality of B2B relations, as well as innovation and CSR actions. They also took into account the development dynamics of the brand and its strength in the specific category.
The award ceremony will take place in November at the Warsaw Sheraton.