Two Leaders Join Forces – Drutex Becomes Official Partner of FC Bayern!

Two leaders with similar DNA, dominating in their respective fields, are joining forces. The partnership with a world-class club, which has won the German Championship 34 times and multiple UEFA Champions League titles, will provide strong international support for one of Europe’s leading window and door manufacturers, over 80% of whose products are exported.

“DRUTEX is one of the leading companies in its industry in Europe – just as FC Bayern is in sports. With over 40 years of history, the company represents stability and high quality, while continuously innovating. We are pleased to welcome DRUTEX to our family of partners,” said Michael Diederich, Deputy Chairman of FC Bayern.

Drutex holds the titles of Official Platinum Partner of FC Bayern München, Official Partner of FC Bayern München, and Official Door and Window System Partner of FC Bayern München (exclusive). The sponsorship agreement is valid for three years. As part of the partnership, Drutex will benefit from a comprehensive marketing package, including brand exposure on LED perimeter boards around the stadium, advertising on the referee board, presence in the club’s social media channels, and promotion through official FC Bayern communication channels. Additionally, Drutex will have the right to use club materials – including logos, match photos and player images – in its marketing campaigns. This collaboration has already produced a commercial spot, which will become an integral part of Drutex’s media campaign, delivering global reach and exposure to millions of fans worldwide -Watch the commercial

“For years, Drutex has been building brand strength on solid foundations, business independence, consistent investment policies, and long-term partnerships. That is why a partnership with the current and multiple-time German champion, regularly competing and succeeding in the Champions League, is a natural choice for us. Together with FC Bayern, we aim to continue our international expansion and strengthen our position in the global market. We are still at the beginning of our growth journey. Fortunately, we have nothing to prove – Drutex is a financially strong and stable company and a loyal business partner, and we have built our brand and industry standing over the past 40 years,” emphasized Leszek Gierszewski, Founder and CEO of Drutex SA.

The agreement with the Bavarian club continues Drutex’s efforts to build a global brand. The German market has long been one of the company’s most important export destinations. However, Drutex has always prioritized diversification, shipping products to around 40 countries, including major markets such as Italy, France, and the United States. Sports marketing plays a crucial role in the company’s international expansion, often pioneering initiatives within its industry. In 2024, Drutex became an Official Partner of Inter Milan and initiated collaborations with Juventus Turin, AS Roma, Cagliari, and Palermo. The company has previously gained international recognition through campaigns such as “Drutex Windows – The Choice of Champions,” featuring national team stars and captains Jakub Błaszczykowski, Philipp Lahm, and Andrea Pirlo. Drutex also actively supports Poland’s national football matches and the Ski Jumping World Cup. Furthermore, the company sponsors the Motor Lublin speedway club, featuring multiple world champion Bartosz Zmarzlik, and for many years was the Official Sponsor and Logistics Partner of the UCI Tour de Pologne cycling race.

To mark the start of its collaboration with FC Bayern, Drutex is preparing a series of marketing and sales initiatives, including a dedicated offer for its business partners. These activities will encompass campaigns, promotions, new branding, and updates to the product portfolio aligned with the FC Bayern partnership. The new products will be available in the commercial offer from September.